PRSSA Panel to blend Social Media with Politics

Ryan Wall

It’s been apparent for a while now that the 2016 presidential election will be one for the history books. Much has transpired over the past fifteen months, and social media has been there to capture every gaffe, scandal, meme and leak.

The Public Relation Student Society of America (PRSSA) will be hosting a panel discussion entitled “Political Communication in the Digital Era” next Thursday, November 3, at 7:00 in the Holroyd Atrium. The interactive event, the last of the “La Salle Votes!” series, will explore how different social media have fundamentally altered political campaigns.

The panel consists of five distinguished individuals who represent many different walks of life and political ideologies:

  • Meg Kane, Senior Vice President of Brian Communications, Board of Trustees member, and a La Salle alumna (class of 2003)
  • Annie Heckenberger, Digital and Social Director for the Phiadelphia 2016 Host Committee for the Democratic National Convention
  • Stephanie Waters, Digital Director for the City of Philadelphia
  • Albert Eisenberg, Communications Lead for the Philadelphia Republican Party
  • Joanna McClinton, Representative for the 191st Legislative District of the Pennsylvania House of Representatives and a La Salle alumna (class of 2003)

The panel will be moderated by Matt De Lucia, of NBC 10, who is a La Salle alumnus (class of 2007).

Panelists will share their insight on the prominence of political social media with relation to three broad areas: “Practical Uses of Social Media in Campaigns,” “Social Media as a Double Edged Sword,” and “Transitions in Social Media.”  The panelists will weigh in on the strategy employed by both campaigns as well as the way that the public engages with candidates online. The final part of the event will consist of a Q & A session, which attendees can participate in by tweeting during the event.  Following the event, there will be refreshments and a chance to engage with the panelists.

“Many politically-themed events on campus this semester have been talking about the importance of voting and discussing each candidate’s policies, and while those things are important, that’s not what this event is,” Elise Corbett, senior communication major and PRSSA president, said.

“This panel event will be a discussion on how social media has made such a large impact during this election cycle, and how political communication has essentially been turned on its head. It will also be an opportunity to network with distinguished communication professionals and politicians.”

The event is open to students, faculty and alumni; all are welcome to participate in this discussion on the changing political landscape. Those with any questions should refer to the PRSSA Facebook page ( or directly contact Elise at

The event is shaping up to be quite the discussion. In other words, “it’ll be yuuuuge!”