We at the Collegian want to start off the 2014-2015 academic school year by welcoming everybody back. Our student-run newspaper takes pride in objective reporting while making your read enjoyable. It is our mission to deliver unbiased and resonant news from the La Salle area and beyond. By placing La Salle in a broader social context, we hope to develop a dialogue with you, the reader. We aim to do this by utilizing our dedicated staff of student editors, staff and reporters.
Although we have been pleased with our evolving staff’s progress, there is always room for improvement. The following are challenges we at the Collegian recognize as well as goals we set for ourselves.
This year, the Collegian will aim to make gains in several areas. We believe that increasing the use of social media, updating our website and increasing our presence on campus are all aspects to we strive to improve. Unfortunately, many people are unaware that the Collegian is involved with social media, specifically Facebook and Twitter. Social media is important because it reaches an audience that does not consistently pick up the paper.
As technology continues to give people new ways to receive news, our challenge is to join in that conversation. We want to engage our readers while putting our Lasallian-life style in a global context. This is a challenge to the industry as a whole, and we cannot afford to be ignorant of this and expect a strong readership.
Social media has the ability to spark discussion as well as increase interest about events and topics covered in our newspaper on a weekly basis. In addition to social media, the Collegian would ideally like to update our website to make it more user-friendly and inviting to our reader.
The Collegian is also aiming to increase our presence on campus. “Com Prom” has been notably absent during the past two years, so we would love to work more closely with the other media outlets to organize the formal. In the past, the event was a great way to celebrate the great work done by students across different communication fields. So we would like to openly state our desire to make this happen and invite other groups to do the same.
Last year we were unable to recognize someone in the field of journalism with the Collegian Award. After awarding Tom Curley in the 2012-2013 school year, we wanted to pick up a Collegian tradition that traces back to 1949. We as a staff hope to be able to come to a consensus on a recipient and, after reaching out to them, host a ceremony for them here at La Salle.
As we do every year, the Collegian, most importantly wants to continue to serve its readers. The conversations we may begin in our pages should be the beginning. Through various media, we want to hear what you have to say. Be sure to follow us on Twitter and Facebook for more interactive features to come soon, inviting you to explore the major headlines and day-to-day of life at La Salle.
– The Collegian staff