Archive

Archive for January, 2007

Eagles Presentation

January 30th, 2007 No comments

Summary:

The chapter invited Chris Molnar, the business development manager for the Philadelphia Eagles, to speak with students about his marketing experiences from a different industry perspective. He discussed the different marketing techniques utilized by the Eagles to generate excitement and positive publicity for the team and organization. Additionally, Molnar did not just limit his presentation to his work at the Eagles. He also elaborated on his internship at Nike and his work at Penn State University.

Student reaction to this event was measured through written summaries and reactions. Most students recorded a positive reaction citing the information provided by Molnar to be both interesting and beneficial. Many students enjoyed the insight into various marketing occupations available at institutions such as Nike and the Philadelphia Eagles.

Categories: Past Events Tags:
Log in here!
The contents of this Web site are the sole responsibility of American Marketing Association and do not necessarily represent the opinions or policies of La Salle University. The Web administrator(s) of this site may be contacted at chia@lasalle.edu.